Monday, 25 May 2015

Improving performance for web scraping code

2 down vote favorite

I have a website in which the code scrapes other websites for getting the accurate data. While the code works good but there a decent lag in performance because the code firsts downloads the html stream from various sites(some times 9 websites), extracts the relative part and then renders the html page.

What should I do to get an optimal performance. Should I change from shared hosting (godaddy) to my own server or it has nothing to do with my hosting and I need to make changes to my code?

1 Answer

API/CSV

Ask those websites if they provide an API, or, if you don't need an up-to-date information or the information you need doesn't change frequently, if they can sell/give you for free the data itself (for example in an CSV file). Some small websites may have fancier ways to access data, like a CSV file for the older information, and an RSS feed for the changed one.

Those websites would probably be happy to help you, since providing you with an API would reduce their own CPU and bandwidth usage by you.

Profile

Screen scrapping is really ugly when it comes to performance and scaling. You may be limited by:

    your machine performance, since parsing, sometimes an invalid HTML file, takes time,

    your network speed,

    their network speed usage, i.e. how fast can you access the pages of their website depending on the restrictions they set, like the DOS protection and the number of requests per second for screen scrappers and search engine crawlers,

    their machine performance: if they spend 500 ms. to generate every page, you can't do anything to reduce this delay.

If, despite your requests to them, those websites cannot provide any convenient way to access their data, but they give you a written consent to screen scrape their website, then profile your code to determine the bottleneck. It may be the internet speed. It may be your database queries. It may be anything.

For example, you may discover that you spend too much time finding with regular expressions the relevant information in the received HTML. In that case, you would want to stop doing it wrong and use a parser instead of regular expressions, then see how this improve the performance.

You may also find that the bottleneck is the time the remote server spends generating every page. In this case, there is nothing to do: you may have the fastest server, the fastest connection and the most optimized code, the performance will be the same.

Do things in parallel:

Remember to use parallel computing wisely and to always profile what you're doing, instead of doing premature optimization, in hope that you're smarter than the profiler.

Especially when it comes to using network, you may be very surprised. For example, you may believe that making more requests in parallel will be faster, but as Steve Gibson explains in episode 345 of Security Now, this is not always the case.

Legal aspects

Also note that screen scrapping is explicitly forbidden by the conditions of use (like on IMDB) on many websites. And if nothing is said on this subject in conditions of use, it doesn't mean that you can screen scrape those websites.

The fact that the information is available publicly on the internet doesn't give you the right to copy and reuse it this way neither.

Why? you may ask. For two reasons:

    Most websites are relying on advertisement and marketing. When people use one of those websites directly, they waste some CPU/network bandwidth of the website, but in response, they may click on an ad or buy something sold on the website. When you screen scrape, your bot waste their CPU/network bandwidth, but will never click on an ad or buy something.

    Displaying the information you screen scrapped on your website can have even worse effects. Example: in France, there are two major websites selling hardware. The first one is easy and fast to use, has a nice visual design, better SEO, and in general is very well done. The second one is a crap, but the prices are lower. If you screen scrape them and give the raw results (prices with links) to your users, they will obviously click on the lower price every time, which means that the website with pretty design will have less chances to sell the products.

    People made an effort in collecting, processing and displaying some data. Sometimes they paid to get it. Why would they enjoy seeing you pulling this data conveniently and for free?

Source: http://programmers.stackexchange.com/questions/141403/improving-performance-for-web-scraping-code/141406#141406

Friday, 22 May 2015

Roles of Data Mining in Predicting, Tracking, and Containing the Ebola Outbreak

One of the most diverse continents on earth, Africa astounds the world with its vast savannas and great deserts and with its ancient architecture and modern cities, but Africa also has its share of tragedies and woes.

First identified in Democratic Republic of Congo’s Ebola River in 1976, Ebola Hemorrhagic Fever, a deadly zoonotic disease caused by Ebola virus, has been spreading in West Africa like a wildfire, engulfing everything on its way and creating widespread panic.

What has added insult to injury is the fact that the region has long endured the severe consequences of civil wars and social conflicts, and diseases like malaria, HIV/AIDS, yellow fever, cholera etc. have remained endemic to the region for a long time, causing tens of thousands of deaths every year.

Reportedly, Ebola has already killed at least 2,296 people, and there are about 3,685 confirmed cases of infection. Mortality rate has been swinging between 50% to 90%, depending on the quality of care and nutrition. According to WHO, the disease is likely to infect as much as 20,000 people before it is finally brought under control.

Crisis of Data

When it comes to healthcare management, clinical data is one of the key components. The value of data becomes more urgent in the emergency situation like that of West Africa. The more relevant data you have, the bigger picture you can create for taking aggressive measures. To use Peter Drucker’s words, “What gets measured gets managed.”

Factual data is a precondition for the doctors and health science experts working in the field for measuring and managing the situation. Data helps them to assess their successes or failures and reorient their actions. One of the important reasons why the fight against the Ebola outbreak is turning out into a losing battle is the insufficiency of data. Recently, Scientific American magazine wrote:

Right now, there are not even enough beds for sick patients nor enough data coming in to help track cases. Surveillance and tracking of those who were possibly exposed to Ebola remain inadequate.

In Science magazine, Gretchen Vogel suggests that the death toll of Ebola patients could be much higher than it is currently estimated. She says, “Exactly how many unrecorded Ebola deaths have occurred will never be known. Health officials are keeping track of suspected and probable cases, many of which are people who died before they could be tested.” Greg Slabodkin voices similar concerns in Health Data Management and points at the need of an integrated global biosurveillance system.

The absence of reliable and actionable data has badly hampered the efforts of combatting Ebola and providing proper medical care to the victims. CDC Director Dr. Tom Frieden describes it as a “fog-of-war situation”.

Data Mining: Bots Were the First to Warn

When you flip the coin, however, the situation is not completely bleak and desperate. Even if Big Data technologies have fallen short in predicting, tracking, and containing the epidemic, mainly due to the lack of data from the ground, it has not entirely failed. Data scientists and healthcare experts world over are making concerted efforts to know, track, and defeat the Ebola virus—some on the ground and some in their labs.

The increasing level of collaboration among the biomedical specialists, geneticist, virologists, and IT experts has definitely contributed to slow down the transmission of the virulent disease dubbed as “the plague of modern day”. Médecins Sans Frontières and Healthmap.org are the excellent examples in this regard.

    “By deploying bots and crawlers and by using advanced machine learning algorithms, the Boston-based global infectious disease surveillance system, HealthMap was able to predict and raise concerns about the spread of a mysterious hemorrhagic fever in West Africa nine days earlier than WHO did.”

Run by a team of 45 researchers, epidemiologists, and software developers at Boston Children’s Hospital, HealthMap mines data from search engine queries, social media platforms, health information sites, news reports and crowd-sourced information to track the transmission of the disease and provides an up-to-date timeline report with an interactive map, making it easier for the international health agencies to devise more effective action plans.

HealthMap serves as a good example of how crucial Big Data and data mining technologies could be for handling a healthcare emergency with fact-based and data-driven decisions.

Ebola Data

In their letter to The Lancet, research scientist Rashid Ansumana and his colleagues, working on Ebola in Sierra Leone, highlighted on the need of developing epidemic surveillance systems “by adopting new data-sharing technologies.” They wrote, “Emerging technologies can help early warning systems, outbreak response, and communication between health-care providers, wildlife and veterinary professionals, local and national health authorities, and international health agencies.”

Data-Driven Initiatives to Control the Outbreak

The era of systematic use of data for making better epidemiological predictions and for finding effective healthcare solutions began with Google Flue Trends in 2007, and the rapidly developing tools, technologies, and practices in Big Data have increased the roles of data in healthcare management.

There are a number of data-driven undertakings in progress which have contributed to counter the raging spread of Ebola. Brockmann Lab, run by Professor Dirk Brockmann and his colleagues, for example, has created a computer model for studying correlations and probabilities in the explosion of new cases of infection.

World Airtraffic  Transportation and Relative Import Risk, Source: Brockmann Lab

By applying computational and statistical models, they predict which areas, cities or regions in the world are at the risk of becoming the next Ebola epidemic hotspots. Similarly, Alessandro Vespignani–a network scientist, statistical physicist, and Northeastern professor–has been using human mobility network data to track the cases of Ebola infection and dissemination.

The Swedish NGO Flowminder Foundation has been aggregating, mining, and analyzing anonymized mobile phone location data and is developing national mobility estimates for West Africa to help the local and international agencies to combat the disease.

Meanwhile, innovations with Epi Info VHF, a software tool for case management, contact tracing, analysis and reporting services for Ebola and other hemorrhagic fever outbreaks and OpenStreetMap project for getting location information and spatial data of the affected areas have further helped to guide the intervention initiatives.

However, with all optimism about the growing roles of Big Data and data mining, we also need to be mindful about their limitations. Newsweek aptly puts: “While no media-trawling bot could ever replace national and international health agencies, such tools may be starting to help fill in some of the most gaping holes in real-time knowledge.”

Source: http://www.grepsr.com/blog/data-mining-tracking-ebola-outbreak/

Tuesday, 19 May 2015

Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

Wednesday, 6 May 2015

4 Web Scraping Tools To Save You Time On Data Extraction

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

1. Uipath

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

1. Uipath

Uipath specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

2. Import.io

Data Extraction

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

1. Uipath

Uipath specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

2. Import.io

Import.io offers you a free desktop app to help you scrap all the data you need from an unlimited amount of web pages. The service treats each page as a potential data source to generate API from. If the page you’ve submitted has been previously processed, you can access its API and get some of the data. In other case, Import.io will guide you through the process of creating the scraping matrix by building connectors (for navigation) or extractors (to pull out the needed data). Afterwards, you submit a request for extraction and it’s typically processed within 24 hours. All the data is private and you can schedule auto refreshments at any chosen period of time.

Pros: The service is easy-to-use with no tech skills needed. It can  pages with data (those that needed login/pass), plus it’s free. Minimalistic effective design and simple navigation comes along.

Cons: Improt.io has hard times navigating through combinations of javascript/POST and cannot navigate from one page to another (e.g. click next, second page etc).  Sometimes, it takes over 24 hours to receive the report.  Besides, it’s a browser-only app, non-compatible with other applications.

3. Kimono

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

1. Uipath

Uipath specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

2. Import.io

Import.io offers you a free desktop app to help you scrap all the data you need from an unlimited amount of web pages. The service treats each page as a potential data source to generate API from. If the page you’ve submitted has been previously processed, you can access its API and get some of the data. In other case, Import.io will guide you through the process of creating the scraping matrix by building connectors (for navigation) or extractors (to pull out the needed data). Afterwards, you submit a request for extraction and it’s typically processed within 24 hours. All the data is private and you can schedule auto refreshments at any chosen period of time.

Pros: The service is easy-to-use with no tech skills needed. It can  pages with data (those that needed login/pass), plus it’s free. Minimalistic effective design and simple navigation comes along.

Cons: Improt.io has hard times navigating through combinations of javascript/POST and cannot navigate from one page to another (e.g. click next, second page etc).  Sometimes, it takes over 24 hours to receive the report.  Besides, it’s a browser-only app, non-compatible with other applications.

3. Kimono

Kimono is a popular web scraper among app developers who prefer to power up their products with live data and no additional code. It saves you tons of time when you need to fill up your app with mashing data. Install Kimono Browser bookmarklet; highlight page elements you need to and provide some positive/negative examples to train the tool. After labeling all the data you can download it in CSV/JSON/a web endpoint format. The APIs created for your pages are stored in the cloud and you can run them on schedule. So far, Kimono is free to use with pro and enterprise solutions to be launched soon.

Pros: The tool works pretty fast and works great with scraping newsfeeds and prices. The data is rather accurate.

Cons: No page navigation available and you need to spend quite a lot of time to train Kimono before it starts to pull out the multi items data accurate enough. In general, I’d say Kimono is more of an app mash-ups creator than a full-scale web scraper.

4. Screen Scraper

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

1. Uipath

Uipath specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

2. Import.io

Import.io offers you a free desktop app to help you scrap all the data you need from an unlimited amount of web pages. The service treats each page as a potential data source to generate API from. If the page you’ve submitted has been previously processed, you can access its API and get some of the data. In other case, Import.io will guide you through the process of creating the scraping matrix by building connectors (for navigation) or extractors (to pull out the needed data). Afterwards, you submit a request for extraction and it’s typically processed within 24 hours. All the data is private and you can schedule auto refreshments at any chosen period of time.

Pros: The service is easy-to-use with no tech skills needed. It can  pages with data (those that needed login/pass), plus it’s free. Minimalistic effective design and simple navigation comes along.

Cons: Improt.io has hard times navigating through combinations of javascript/POST and cannot navigate from one page to another (e.g. click next, second page etc).  Sometimes, it takes over 24 hours to receive the report.  Besides, it’s a browser-only app, non-compatible with other applications.

3. Kimono

Kimono is a popular web scraper among app developers who prefer to power up their products with live data and no additional code. It saves you tons of time when you need to fill up your app with mashing data. Install Kimono Browser bookmarklet; highlight page elements you need to and provide some positive/negative examples to train the tool. After labeling all the data you can download it in CSV/JSON/a web endpoint format. The APIs created for your pages are stored in the cloud and you can run them on schedule. So far, Kimono is free to use with pro and enterprise solutions to be launched soon.

Pros: The tool works pretty fast and works great with scraping newsfeeds and prices. The data is rather accurate.

Cons: No page navigation available and you need to spend quite a lot of time to train Kimono before it starts to pull out the multi items data accurate enough. In general, I’d say Kimono is more of an app mash-ups creator than a full-scale web scraper.

4. Screen Scraper

Screen scraper is pretty neat and tackles a lot of difficult tasks including navigation and precise data extractions, however it requires a bit of programming/tokenization skills if you’d like to run it super smooth. Launch the software, add a proxy, start recording the list of your actions and creating extracting patterns (some coding required). Works great with HTML and Javascript, however you should test it with Citrix and other platforms. Basically, screen scraper helps you writing simple web scraping scripts and lets you download the extracted data in txt/csv/excel format.

Pros: When set correctly, there’s no data extraction tasks Screen scraper fails to handle.

Cons: The tool is pricey and you’ll have to go through documentation and have basic coding skills to use it.

Source: http://tech.co/4-web-scraping-tools-save-time-data-extraction-2015-03

Thursday, 30 April 2015

Lawyers & Attorneys Website Data Scraping Services

There are so many instances where one end’s up needing information from lawyers or bar associations. However, if you approach them directly or look for other ways to get information it might either be difficult or you might not get the information you are looking for. Thus, the best way to go about the scraping lawyer data.

Scraping lawyer data allow you to get information from various attorney websites, bar association websites, or other related websites. Using web scraping tools for getting such information makes it much easier to get all the relevant and important information without actually having to worry about the same.

If you wish to scrape data from lawyer, you are entitled to information such as lawyer name, firm names, address, contact details, history about the lawyers, educational qualifications, the bar association they are part of and much more.

Scraping lawyer data ensure that you also have images of the lawyer you are concentrating on. The result of scrape data form lawyer can be obtained in any format the user wants such as csv, excel, MySql etc. Scraping lawyer data also ensures that none of the information provided are repetitive or redundant.

If you are in need of information regarding any lawyer such as their contact details, address etc. it could end up being a huge and difficult task to get it manually or physically. Thus, taking off the help of scraping tools would ensure that you get all the needed information without actually having to bother about anything at all. The presence of lots of attorney websites and the fact that more and more lawyers are moving to the internet makes getting information easy with the help of some great tools. Scraping data is a very useful and handy method in which one can get all the required and relevant information and that too in a very easy to read format, which makes the method even worthier.

There are quite a few tools or services that you can take help of to get lawyers data scraped. Most of these services also provide with a sample demo and that free of cost. From the sample one can decide if they wish to continue with the services or try some other services. Thus, if you want any information from attorney websites or information about any lawyers, data scraping is a great way to get the same.

Source: https://3idatascraping.wordpress.com/2014/03/18/lawyers-attorneys-website-data-scraping-services/

Saturday, 25 April 2015

Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

Thursday, 9 April 2015

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference


With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases


The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s


During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping


According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping


Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/